Building a Platform of Business Model 2.0 to Creating Real Business Value with Web 2.0 for Web Information Services Industry

The deeper and more important opportunities have always been about directly exploiting the properties of the Web as platform including user generated content, subsequent potentials to harness collective intelligence, network effects, and creating organic, federated software ecosystems that get better the more people use them. There’s a whole aspect of Web 2.0 that can drive genuine business value and significant competitive advantage in online software that encourages social collaboration, two-way use of the Web, services that are open and repurposable, Web-based applications, and more. But can you build and grow a real business with these ideas? The study is aimed to facilitate the cooperation of industries, government and academics to create a platform of web 2.0 business model, it is for promoting service industry such as travelling and Online game industries participate Business model 2.0 alliance to quickly respond to large opportunity and global trend for Web 2.0. Furthermore, it is able to promote more commercial opportunities for other service industries such as airline, traffic, transportation, hotel, restaurant and ICT industries etc. to form economic scale and even output to the world via this business model 2.0 platform. This paper presents a theoretically grounded and practical approach to designing viable business models 2.0 to creating real business value with web 2.0 for web information services industry, the model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.